Audi A3

With an eye to drive up volumes in the Indian market, German luxury car maker Audi is looking at introducing the A3 sports sedan. It has initiated a study to assess the potential in the Indian market.Michael Pershcke, head, Audi India said, “We have certain products in mind which we want to introduce to gain leadership position in the Indian market. We are looking at adding on A3 to our portfolio and are conducting a market study to assess the feedback among consumers here.” Perschke declined to specify a timeline. He said the company was “seriously” looking at launching luxury sports utility vehicle Q3 in the Indian market next year.

Business sedan A6 would also find its way on Indian roads in August this year. It would, ho wever, be some time before the company takes a call on introducing smaller compact vehicles here. “We have a top-down approach. We want to establish our brand here, ensure our customers understand our positioning and the values that Audi stand for before bringing in and focusing on selling compact cars such as the AI in the country,” said Perschke.